Case study · Kleen
Self-initiated conceptAn AI project manager, sold by its product.
Kleen is an invented AI project manager. The landing puts the plan, the agents and the risk call on the first screen, so the product sells itself before a single feature is listed.
- Type
- Self-initiated concept · invented brand
- Year
- 2026
- Role
- Product design, landing, visual system
- Stack
- Figma
Invented brand. Metrics and logos are illustrative.
Context
The hero is the product: the plan, the agents and the risk call on the first screen.
An Atlas launch timeline shows confidence at 86%, a flagged API-migration risk and Kleen’s reasoning (read, synced, thought) beside the plan, with a one-click Apply. The painterly landscape keeps the page calm around it.
The whole landing
Every section, top to bottom.
The full page as designed, cut in two and read left to right.
The agents
Six agents with real jobs, and what they did today.
The agent orbit names the planner, scribe, chaser, triage, forecaster and reporter, next to an activity feed of what each one actually did.
Visual system
Calm paper, one loud blue, a grotesk with a serif italic — and objects instead of icons.
Features are glossy 3D object tiles rather than line icons. The reasoning is written up in a design-rationale document: a blend of Cursor, Harvey, Cofounder and Cloudflare.
A product landing where the first screen does the selling.
Self-initiated concept · design by me · figures are illustrative