Case study · Rakk
Self-initiated conceptEvery frontier model, one fast API.
Rakk is an invented inference API. The landing puts the catalog, the console and the global GPU fabric in one warm system, so a developer sees the product before reading about it.
- Type
- Self-initiated concept · invented brand
- Year
- 2026
- Role
- Landing design, visual system
- Stack
- Figma
Invented brand. Metrics and logos are illustrative.
Context
Infrastructure sites are dark and abstract. This one is warm, and working on the first screen.
Developers judge an inference API by what it does in the first ten seconds, so the hero is a live console over the GPU fabric, on warm paper with one orange and pixel tiles instead of the usual neon-on-black.
The whole landing
Every section, top to bottom.
The full page as designed, cut in two and read left to right.
The catalog
A spec sheet, not a logo wall.
The catalog shows context, input and output prices and speed for every model, with a big pixel counter for the models in production.
How it works
Four verbs, one line of code.
Pick, tune, deploy and scale are drawn as a single pixel stream, so months of GPU wiring read as one step.
Global fabric
The map is the proof.
38 regions and 1,400+ GPU clusters on one dotted map, with the three claims buyers ask about — EU data residency, median time to first token and failover — pinned where they happen.
An infrastructure product, shown working on the first screen.
Self-initiated concept · design by me · figures are illustrative